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NSSF Women Gun Owners - Purchasing, Perceptions & Participation (2014) (PDF)
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This 60-plus-page report consists of four years (2010-2013) worth of consumer demographics and purchase habits on a wide variety of target shooting products from firearms and ammunition to targets and cleaning kits. In addition to historical demographic and participation data, the report provides historical market share and average purchase price data for the top products in the target shooting segment. The data is sourced from Southwick Associates
ShooterSurvey.com
online consumer panel.
Table of Contents
Introduction and background
Types of shooting activities
Crossover table of those who did one activity and also did another
Average monthly days of shooting by type of activity
Demographic tables for participants of each shooting type
Purchases by shooters
Firearms purchases
Shotgun purchases
Rifle purchases
Handgun purchases
Ammunition purchases
Shooting accessory purchases
Bench and rest purchases
Target purchases
Safety equipment purchases
Clays or clay pigeon purchases
Traps and target throwing devise purchases
Rifle sling purchases
Gun cleaning supply purchases
Lens cleaning kit purchases
Recoil pad purchases
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