Topics include creating a marketing plan, determining the return on the investment (ROI) of your promotions, maximizing the benefits of electronic media such as Facebook, Twitter and Foursquare, optimizing your website for your geographic area, using radio and television ads and developing a marketing budget. This edition is a must for any Federal Firearms Licensee who wants to get the most from the marketing dollars he or she spends. Member price $0, Non-Member price $15.