2021 Firearms Retailer Survey (PDF) |

National Shooting Sports Foundation

2021 Firearms Retailer Survey (PDF)

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The 2021 edition of the NSSF Firearms Retailer Survey Report contains data from 2018 - 2020. The report includes responses from hundreds of firearm retailers nationwide that range in size from single proprietors to large outdoor specialty stores.

Information in this report was collected through online surveys of retailers that are conducted bi-annually. The most recent survey for the 2020 data was completed Spring 2021.

Table of Contents
Overview
Products Sold
Sales Trends
Sales Margins and Net Profit
Inventory
Selected Operating Measures
Markets and Customers
Advertising and Online Marketing
Shooting Ranges and Other Offerings
Social Media and Current Issues
Background Checks and Operating Systems

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